Top Gear and Mexico

The BBC’s Mexican publicity stunt

Feb 2nd 2011, 15:59 by T.W. | MEXICO CITY

"TOP GEAR", an inexplicably populartelevision programme in which three paunchy Englishmen drive slender foreign sportscars, recently began a new series in Britain. The BBC, which makes "Top Gear", is short on money. How do you think they decided to generate some publicity on the cheap?

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