Curbs on election advertising have not broken the power of the media moguls
Jun 2nd 2012 | MEXICO CITY
WITH a month to go until the presidential election, Mexicans switching on their televisions and radios can hardly avoid the candidates vying to win their votes on July 1st. In a country with more televisions than refrigerators, dominating the airwaves is crucial to being elected. But ownership of the broadcast media is highly concentrated.
Most people get their news through free-to-air television, a duopoly shared by Televisa and TV Azteca. Televisa, with about 70% of the audience, is forever associated in the public mind with the Institutional Revolutionary Party (PRI), which ruled Mexico for seven decades until 2000. In 1990 the network's chief commented that it was “a soldier of the PRI”.